In the year 1972, the company’s doyen, Mr. Ramniklal D. Chhadva ventured into the wholesale business of imitation jewellery, leather bags and other related accessories under the brand name ‘Tohfa’, which, with its large product assortment wowed customers and critics alike.
At the same time, another undertaking, known as ‘Noble stores’ came into existence dealing with leather purses & accessories, which further cemented the business of delighting customers and providing a wide range of exclusive products.
SIA a Brand serving the customers in India since the inception of 1995; the high quality jewellery and accessories with strikingly exquisite designs. With its affordable rates and unique shopping experience and dedicated customer service, Sia has earned the position of No.1 Brand in Fashion Jewellery in India with its 150+ retail properties across & has emerged as one stop destination for making any given day an occasion with its delightful designer jewellery. Recently Sia also witnessed it’s first international store in Bahrain.
Our aim is to bring together timeless jewellery that's meticulously crafted with the right blend of age-old mystique and elegant modern touches, to provide a comprehensive collection that's affordable while high on quality matching all the needs of the women.
Our quality policy is to give “simply the best”. There are many different varieties of jewellery, displayed through a systematic process. Alteration in readymade jewellery available to any colour, size and to some extent design also. Customer related schemes of gift vouchers, credit note, privilege club and festival collections are also undertaken at Sia. The Gems Club is the privilege club for frequent shoppers at Sia, who are rewarded each time with gift vouchers, special previews and special discounts. Currently, there are over 15,000 loyal members, who add upto almost 40% of the company’s revenue share.
SIA is exclusive fashion jewelry conceived by artists, brought to life by master jewelry-makers and adored globally.
Each of SIA’s irreverent creations starts life on paper as a designer’s celebration of beauty, success, fashion and love. These designs are then painstakingly sculpted and brought to life by artisans using the finest quality materials.
SIA’s designers take inspiration from beauty in all its forms and manifestations. This results in a diverse range of beautiful masterpieces that are embraced by style icons and trendsetters across the world. A celebrity in its own right, over the years, SIA jewelry has adorned the sets of countless TV shows and movies and is the favourite pick of Most of Indian’s topmost designer Clad.
Neeta Lulla, Vikram Phadnis, Manish Malhotra, Shane & Falguni Peacock, Abu Jani- Sandeep Khosla….are just some of the names who are the stars of the fashion world. They are also some of Sia’s satisfied customers- and our stores often spot some of India’s leading actresses like Preity Zinta, Juhi Chawla and Bipasha Basu picking up their favorite jewellery.
Apart from numerous designers, Sia has also wowed audiences in soaps like Jassi Jaisi Koi Nahin, Nach Baliye 1 & 3, Baa Bahoo Aur Baby, Maximum Style, Resham Dankh, Great Indian Laughter Challenge, Zoom Top 20, Aaja Jhoom Le and countless others.
Even the Latin superstar Shakira picked up a few pieces from the Victorian Gold collection on her last trip to India.
Another testimony which establishes Sia’s credentials with the Bollywood fraternity is the fact that Sia has designed and produced the complete jewellery for Farah Khan’s latest directorial venture, Om Shanti Om- starring Shahrukh Khan and Deepika Padukone- which spans across 2 time periods- hence from re-creating the magic of historical jewellery to predicting future fashion trends- Sia spans the entire spectrum.
Even though fashion forwardness depends a lot on changing societal trends, over the past 19 years, Sia products have been flying off the shelves- a sure sign that the product adheres to the ‘delight’ norms of jewellery design and after sales-service. Most of the times, though, what brings in customer delight are the matching accessories- the largest collection anyone can find under one roof.
SIA’s extensive range of rings, bangles, bracelets, earrings, necklaces and pendants appeal to connoisseurs of all ages and also make a perfect gift for your loved ones.
Sparkle up your look with SIA!
With a view to providing complete customer delight spanning the lifestyle and fashion spectrum, Sia plans to have business interests with top fashion brands. Sia has planned an extensive network of exclusive retail outlets, along with other sub brand launches to cater to a wider and more discerning audience.